CREATING THE WINNING SOLUTION
Our company has the knowledge and resources to make you successful in the home improvement big box channel
- JP Marketing and Consulting was founded to provide services to both the manufacturer and to retail accounts. With our experience in merchandising, sales and services we have an excellent understanding of the needs of the retailer in terms of products, packaging, costing, retail price points, margin enhancement, inventory control including sales and service strategies. We help manufacturers develop programs to meet their needs, realize their goals, and exceed their expectations. Partners Paul Brennan and Jim Denny have been directly involved in the home improvement business in the US for over 58 years. They have extensive experience working with major retailers like Lowe’s and The Home Depot.
Services
Our Services include:
- Identifying Strengths and Weaknesses.
- Defining the Competitive Landscape
- Product Category Research
- Product Positioning
- Pricing Strategy
- Packaging Design
- POP Display Build
- Presentation Build
- Product Launch
- Define Promotional Opportunities
In Store and Online Sales Categories:
- Building Products
- Home Décor Products
- Seasonal Products
Connect with us
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